You’ve set up your practice, developed a solid business plan, and designed your Direct Primary Care membership program, now comes the fun part - getting the word out and marketing your practice! We’ll cover a few of the first steps involved in marketing your new DPC practice in this edition of our DPC Playbook Blog Series, including building your website and an online community.
Establishing a digital presence for your DPC practice starts with investing in your corner of the internet - aka your website. Your website is the first place patients will go to learn about you and your services, so you want to make a great first impression.
First, you’ll want to choose a domain name (or URL) for your website. Make sure your domain name is short, straightforward and representative of the actual name of your practice in order to make it easy for people to find you online.
After you’ve purchased a domain name, you’ll develop your website. You can either go the DIY route with a platform like Wix or Squarespace, or hire a professional agency to take on the development and design work. The Hint Ecosystem has vetted partners that provide website design, development and management services for DPCs if you decide you want help building your website.
In addition to your website, social media is another way to establish your digital presence and build an online community around your practice. Between TikTok, Facebook, X, Instagram and YouTube, social media may seem overwhelming, but don’t feel like you need to have an account on every platform. Decide which social sites will work best for you to build meaningful relationships with your members and find opportunities to engage with potential patients and start building your community there.
Another way to build community and trust in your practice is through online reviews. Sharing positive patient reviews can be a huge traffic driver to your website and help you attract new members to your practice. Once you establish your panel and build rapport with your current patients, try asking them to share their experience of your practice on Yelp, Google or Facebook.
A handful of great reviews can do wonders for your online presence and can be used in your social media posts, featured on your website, and used by Google to serve you as a top result for local searches. Be sure to create a listing on Google, so you can capture organic traffic from people searching for direct primary care clinics in your area.
For a comprehensive guide to starting, managing and growing a Direct Primary Care practice, download Chapter One of our DPC Playbook, a step-by-step guide for DPC clinicians, or become a Hint Customer to access the full playbook.
Looking for additional guidance and business coaching in your DPC journey? Sign up here for an invitation to enroll in Launch Bootcamp - a 10-week live coaching program* starting in March 2024 that holds you highly accountable and keeps you committed, while you are coached to success along your entrepreneurial journey.
*This program is available to Hint customers only and space is limited.