Hint Health is thrilled to welcome David Pinkert as President and Chief Commercial Officer (CCO). With an impressive background in healthcare and technology leadership, Dave will help build on Hint's recent successes and promote strategic opportunities to grow the direct care movement. Dave brings not only a wealth of experience but also a genuine passion to support the transformation of healthcare.

Meet Dave

David Pinkert's career spans over three decades as an executive and entrepreneur in healthcare. As President and co-founder of Friday Health Plans, he led the company to remarkable growth, achieving over $2 billion in revenue and serving 400,000 customers across seven states by 2022. 

While at Friday Plans, Dave led the effort to make primary care more accessible.  By 2022, Friday Health Plans became the only US health insurer to offer completely free and unlimited primary care, a strategy influenced by Dave’s exposure to DPC clinics in the Denver market. Before Friday Health Plans, Dave played key roles at TriZetto and Oxford Health Plans, demonstrating his expertise in driving successful technology business units, including multiple launches and turnarounds, as well as developing innovative value-based networks.


"I'm thrilled to join Hint Health and be part of a team that's at the forefront of driving the Direct Primary Care movement forward through technology and innovation. Together, we have the opportunity to revolutionize healthcare delivery, empower providers, and enhance patient experiences, ultimately shaping a healthier and more equitable future for all." - David Pinkert, President & CCO, Hint Health.


Based in Denver, Dave loves mountain biking and exploring the mountains with his wife, Eliza, an OB/GYN physician, and their new puppy.


Hint + Dave

At Hint Health, Dave's appointment brings the perspective of a seasoned healthcare and technology leader to help solve challenges in supporting and scaling direct primary care. His extensive experience and proven track record in driving strategic initiatives align seamlessly with Hint Health's mission to power direct care and establish it as the new standard in U.S. healthcare.

In his new role, Dave will oversee Sales, Marketing, and Customer Success functions, ensuring customers a cohesive and seamless experience throughout their journey with Hint Health. His leadership will be instrumental in driving forward Hint’s goals to foster strategic partnerships, fueling growth and expansion.

Additionally, Dave will lead the Hint Connect business unit, leveraging his expertise in building and scaling new ventures to drive innovation and integration within the organization. By harnessing the power of direct care and innovative solutions, Dave is positioned to propel Hint Connect to new heights and solidify its role as a cornerstone of the DPC industry’s growth. 

As Dave embarks on this new chapter, his expertise and commitment are poised to drive continued success for Hint Health and contribute to Hint Health's mission to make direct care the new standard in healthcare, shaping a more patient-centric healthcare system.


Connect with Dave on LinkedIn