How to Raise Your Prices (Without Losing Members)

From inflation and growing overhead costs, to increased offerings, services, and membership tiers, sometimes raising membership fees is the answer. If you’re considering increasing your membership prices in 2025, we’re here to help! 

Many practices hesitate to increase their prices, fearing a negative impact on membership. However, with the right approach, raising your rates can be a strategic move that benefits both your practice and your members.

In this post, we'll outline key considerations and actionable steps to help you navigate this process successfully.

Key Considerations:

• Know Your Worth: Understand the value you bring to your patients. Consider your experience, expertise, and the unique services you offer.
• Evaluate Your Market: Research industry standards and competitor pricing to ensure your new rates are competitive.
• Assess Your Members: Gauge your members' satisfaction and willingness to pay a higher price.
• Calculate Your Costs: Determine your operating expenses and desired profit margin to set a fair price point.

Steps to Take:

1. Set a Clear Goal: Define your objectives for increasing prices, such as improving profitability or investing in new resources.
2. Communicate Effectively: Prepare a clear and concise message explaining the reasons for the increase and the benefits it will bring to your members.
3. Offer Additional Value: Consider providing new services or enhancing existing ones to justify the price increase.
4. Implement Gradual Changes: Introduce price increases gradually to minimize the impact on your members.
5. Monitor and Adjust: Continuously track the effects of the price increase and be prepared to make adjustments as needed.

Ready to Dive Deeper?

For a step-by-step guide on raising your prices, including how you can seamlessly manage and automate price changes in Hint Core, check out our comprehensive lessons in the Hint Community. You’ll walk through the entire process, from determining your worth to updating your default membership plan via online signup.

Take advantage of this opportunity to maximize your practice's income and provide even better care to your patients.

By following these guidelines and leveraging the resources available in our community, you can confidently raise your prices and ensure a thriving future for your practice. Get started today!