Hint’s latest Marketing Office Hours explores how DPC practices can align their digital presence with employer expectations and why it matters more than ever.

As Direct Primary Care (DPC) adoption grows among employers, more independent clinicians are exploring how to market their practice to local and regional businesses. But here’s the catch: even the best-run DPCs can miss the mark if their digital presence is still designed to speak only to individual consumers.

In last month’s Hint Marketing Office Hours, Alex George, Head of Marketing at Hint, walked through five practical steps every DPC should take to prepare for employer partnerships. Whether you’re just beginning to think about employer sponsorship or actively selling to businesses, these tips will help you look the part and convert interest into action.

1. Tailor Your Website Messaging

Most DPC websites are designed to cater to retail patients or those individuals seeking a doctor who is accessible, affordable, and personalized. That’s essential, but it’s not enough if you want to work with employers.

Employers are looking for value-driven solutions: reduced absenteeism, better employee satisfaction, and lower healthcare spend. If your site doesn’t clearly communicate those outcomes, you’re likely losing business.

Quick fix: Add an “Employers” page that speaks their language. Use value-driven headlines like: "Boost productivity and reduce healthcare costs with high-quality, membership-based primary care."

2. Optimize Your Google Business Profile

Google Business (formerly Google My Business) acts like your digital storefront. It influences how you rank in local searches and whether potential partners trust you enough to click.

Make sure your profile:

• Has updated hours, services, and contact info
• Includes employer-facing language
• Is filled with professional photos
• Features reviews from employer clients, if you have them
  
  

Activity matters. Adding a post once a month (like a blog or event recap) helps keep your listing visible.

3. Use LinkedIn Strategically

LinkedIn isn’t just for job hunting; it’s where decision-makers hang out. If you want to connect with HR directors, benefit advisors, and small business owners, your practice needs a presence here.

Start by:

• Building a business page
• Sharing posts that focus on DPC as a benefit, not just a service
• Highlighting employer success stories or testimonials
• Using keywords tied to your ideal employer sectors (e.g., “construction industry healthcare,” “small business benefits,” etc.)
  
  

4. Create Employer-Facing Materials

Don’t walk into an employer meeting (or Zoom call) empty-handed. One-pagers, brochures, and digital leave-behinds are critical tools in building credibility.

Hint offers a Broker Resource Portal with ready-to-use assets that explain how DPC works for employers including value graphics, use-case examples, and talking points that help drive conversations forward.

Pro tip: Customize a flyer with your pricing model and employer benefits. If you can fit your value proposition on the back of a business card, even better.

5. Plan for Scale with Hint Connect

Maybe you land an employer with locations across five cities. Now what?

This is where Hint Connect comes in. The platform helps you scale beyond your local market by matching employers with a national network of trusted DPC providers, without requiring you to build it all yourself.

Practices in the Hint Connect network can:

• Join multi-site DPC arrangements
• Serve more diverse populations
• Never say “no” to a growth opportunity because of geography
  
  

Bonus Insight: Employer Sales Cycles Take Time
If you're pursuing large employers, expect a 6–12 month sales cycle. Start by identifying local brokers and HR contacts, and let them know what DPC can offer. For smaller employers (under 50 employees), you may see traction faster, especially if you start by simply emailing your existing members to see who owns a business.

DPC practices are already changing healthcare

With just a few smart adjustments to your digital presence, you can make sure that message resonates just as strongly with employers as it does with individual patients.

If you’re ready to start marketing to businesses, start here:
👉 Broker Resource Portal
👉 Join Hint Connect

Have questions or need help? We’re here to support you every step of the way.